latent demand

latent demand
latent demand UK US noun [C or U]
ECONOMICS, MARKETING demand for a product or service that a consumer cannot satisfy because they do not have enough money, because the product or service is not available, or because they do not know that it is available: »

New facilities were built just because the funds were there, rather than to fulfil any latent demand.

»

A latent demand for smartphones saw sales climb as the recession eased.


Financial and business terms. 2012.

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